With a truly global remit, the Ashwoods Electric Motors sales team visits a variety of customers all over the world. Taking the weeks immediately before and after the Christmas break as a snapshot, we can take a look at precisely where Ashwoods had ‘boots on the ground’.

Starting on the continent of Europe, our Head of Applications joined our European Sales Director to visit customers across Italy, France and Spain. These included a variety of prospective and established partners, dealers and customers. Some of these customers and dealers recently returned the favour and visited Innovation Valley. Focus now shifts to Germany as Ashwoods will exhibit at LogiMAT in Stuttgart, have a presence at Bauma in Munich, as well as the day to day customer meetings our European Sales Director will conduct in the country.

Across the pond, in the run up to Christmas, our Commercial Director and Business Development Director spent a full two weeks zigzagging across North America meeting a variety of prospective and current customers, OEMs and dealers. Not spending any longer than two nights in one location, the Ashwoods delegates did not waste any time at all in spreading the Ashwoods Electric Motors message and raising awareness of what we do in Canada and the US.

Prior to this trip, Jon, our Business Development Director, spent some time in Asia and Turkey particularly, utilising his Turkish fluency and previous business dealings in the area. With some fantastic opportunities for our IPM motors in an area where we have not had coverage before, the whole team are excited to see what comes of this!

Back slightly closer to home in the United Kingdom and Ireland, our Engineering Sales Manager has recently met with established businesses in the off-highway sector. These varied from initial introductions to follow up discussions on both sides of the Irish Sea.

We also managed to catch up with Veitis at Motorcycle Live at the NEC in Birmingham. One of our two wheeled customers also featured in The Telegraph at the end of last year.

An unquestionably global series of meetings and customer visits for our sales team in a short period of time, demonstrating the interest that is being generated in our innovative range of electric motors and advanced engineering services.