The Ashwoods Team

Management Team


Tom Aas

Ashwoods Electric Motors Managing Director
Tom oversees all aspects of Ashwoods Electric Motors such as development, manufacturing and sales. He has a wealth of experience, utilising over 20 years in the manufacturing industry both around Europe and internationally.

Jeremy Ellison

Ashwoods Group Financial Director
Jeremy is a Chartered Accountant by trade with extensive experience in senior roles at private-equity backed businesses. He joined Ashwoods in 2011 as our Financial Director.

Louis Coker

Technical Sales Engineer
Louis, the newest recruit, works alongside Jim in the Sales team. His role is primarily managing the operational business intelligence and liaising with production, engineering and, of course, customers.

Verity Townsend-Green

Supply Chain Manager
Verity joined us in 2017, having spent over 9 years within the Supply Chain. Everyone at Ashwoods knows any logistics queries will be dealt with by her years of experience within engineering-focused businesses.

Lloyd Ash

Ashwoods Group Technical Director
Lloyd is a co-founder of the business and the technical lead, responsible for the development team. He is responsible for a series of innovative and successful real world applications within the hybrid and electric vehicle markets.

Tony Harbron

Marketing Director
Tony is a highly experienced marketing professional with client and agency side experience at the highest levels. A former Red Bull marketing director and CEO of an AIM listed media company, he has advised numerous leading brands as well as building his own businesses.
Jamie Seaton

Jamie Seaton

Testing & Applications Engineer
Jamie came to the company 3 years ago, after travelling the world and working for an automotive test company in London. Jamie studied Motorsport Engineering at Oxford Brookes and is the go-to guy on everything motorsport, vehicle dynamics and testing. Outside Ashwoods, his main loves are sports, food, fitness and travel.

James Madge

Production Manager
“Magic” started in 2015 as a mechanical design engineer and spent his time automating the product line. Having previously been a design engineer for 8 years, he now ensures that all motors bearing the Ashwoods Electric Motors logo have that touch of “magic”.

Mark Roberts

Ashwoods Group Managing Director
Mark is a co-founder of the business and a proven entrepreneur with a track record of successful contract wins and fundraisings. He is responsible for insight into strategic direction and commercial directions.

Jim Winchester

Commercial Manager
Jim joined the company in 2013 as an Applications Engineer with a desire to move into business development. Jim is now our Commercial Manager, focusing on project delivery and business development.

Anna Newstead

Business Support Associate
Anna has a degree in Psychology, and previously worked for Friendslife in Exeter. She has joined the motors team here at Ashwoods as a Business Support Associate, where she’ll be managing Lloyd, Jim and Tom.

John Beer

Quality Manager
John strives to ensure everything inside and leaving the 4 walls of Ashwoods Electric Motors is of the highest standard. He comes with over 25 years of experience in manufacturing, operations and quality management.

We are a group of dedicated enthusiasts working together to make better electric motors

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