Ashwoods’ Commercial Director, Jim Winchester, has been with the business for over five years, originally joining as an Applications Engineer. Over that time Jim has seen the business grow exponentially, including the big move into Innovation Valley.

“It’s incredible to think how far we’ve come in my time here, I’ve seen such an unbelievable change and massive technological advances.”

Jim heads up our Commercial department and is tasked with worldwide business development and project delivery. Initially, as an Applications Engineer in the design team, Jim worked on designing our innovative electric motors and integrating them into customer’s applications.

Joining Ashwoods after graduating with first-class honours in Engineering, Jim always had one eye on moving into the business development side of the business.

“Originally, I was Applications Engineer, Product Manager, Sales, and Marketing in a team of one!”

Now in his role as Commercial Director, Jim and his team are in many ways the face of the business; representing Ashwoods worldwide, meeting customers and selling our innovative electric motors. Despite the extensive travelling across the globe that accompanies this role, Jim says he loves the day to day working environment with his team – but ultimately nothing beats securing new business!

Outside of the office, Jim is a keen golfer, and got to combine work and play by exhibiting earlier this year at the PGA Show in Orlando. Here, Jim got to see the rest of the golfing industry – including the level of technology used to analyse swing and club design. Some say it was this insight in Florida that enabled him to recently win a tournament at his local golf club. However, we don’t think Rory McIlroy is quaking in his boots just yet, with Jim’s prize totalling £10 in club shop vouchers!