New Starter: Jon Aitchison, Business Development Director

Jon joins the Ashwoods Electric Motors team as Business Development Director, and will oversee new and incremental opportunities with blue chip global OEMs, in instances where Ashwoods technology is best suited to deliver maximum advantage. Jon has a global remit with specific areas of focus in terms of market segments based on their best fit to the business. The key target markets are: Aerial Work Platforms, materials handling equipment, golf cars, two wheelers and hybridisation of construction and agricultural equipment.

With over twenty years of experience in global business development – many of it in the EV and industrial vehicle industry – Jon brings a lot to our commercial department. Working for Sevcon for the past seven and a half years, with a particular focus on the Far East, Jon has spent more than 50% of his time in Asia – China, Japan and South Korea most notably. Previously in his career Jon has lived for prolonged periods in Hong Kong, the US (South Carolina) and Turkey.

It was in Turkey that he met his now-wife in the 1990s. They have now been married for more than twenty years and have two children aged fifteen and twelve, both of whom are, impressively, bilingual.

Jon is no stranger to Ashwoods and vice versa. Since his days in the controls industry, Jon has been a supplier and later a strategic partner to Ashwoods. Having seen the sales team and the innovative technology grow, disrupting the industry year on year, Jon decided that now was the perfect time to join Ashwoods Electric Motors. We couldn’t agree more!

“I have always had a really good working relationship with the Directors at Ashwoods. Now is a logical time to move, as the products are at a level of maturity to sell into the market at high volumes. I fully understand the benefits and added value that the Ashwoods IPM motor can offer to OEMs – now it’s time to make sure they do too!”.

Going forward, Jon plans to expand Ashwoods’ distribution channels and also to penetrate more large OEMs directly or via our strategic relationships with key stakeholders.

“I’m also very excited to help develop and grow the skills of my colleagues in the Ashwoods team”.

After an initial period of ‘getting up to speed’ with the products, processes and other elements of the business, Jon will spend around one week per month in the Innovation Valley offices, with the rest of his time being spent travelling the globe meeting current and prospective customers as well as being the face of Ashwoods Electric Motors at trade shows.

Welcome to the team, Jon!

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